Goal
To boost user engagement on HelloTeam’s dashboard using our High Five feature.
Problem
Through research on our external source Pendo, we found that our users visit the dashboard page only for a short period of time and that engagement activity is low. Through our research with our users, we also found out that not many users are motivated to use our High Five feature (giving a thank you/praise to an employee) because the feature looks boring.
Some of the challenges they faced are:
Motivation level to use High Five feature is low
Nothing attracts them to use High Five feature
UI does not look appealing
Strategy
By introducing Gifs to help boost engagement and motivate users to use our High Five feature.
Current High Five Feature
The High Five feature is very basic. Users can give a high five to an employee using the high five icon on the right.
Redesign frames
End-to-end frames of user giving a High Five
Selecting an employee
Redesign High Five Feature
The addition of Gifs to our High Five feature allows our users to have more fun praising an employee. This feature allow us to see a 60% increase in usage of our High Five feature.