Fonnis
Choo
UX Strategist
Product Designer
UX Researcher
ABOUT MEHi!
I design products that make complex systems feel simple.
From financial onboarding to AI-powered tools, I bring clarity to ambiguity and turn complexity into usable experiences.
WHAT MY COLLEAGUES SAY“Fonnis is a highly professional and thoughtful Senior Product Designer who brings a collaborative and strategic approach to her work. She consistently delivers polished, effective solutions across both internal and client-facing projects, demonstrating strong design judgment and the ability to adapt across different contexts. Her work reflects both depth and versatility, with a focus on creating meaningful, well-crafted experiences.”
Heather B
Sr. Product Designer at Visa
“Fonnis is a thoughtful, user-centered designer with a strong ability to collaborate across functions and drive work forward. She excels at synthesizing insights into clear, actionable directions, and is recognized for her proactive ownership, clear communication, and ability to lead complex workstreams. Her combination of design expertise, strategic thinking, and team collaboration makes her a highly effective and trusted partner.”
Karen M
Sr. Product Design Manager at Visa